Wednesday, November 22, 2006

Army's $200 Million "Solution" to Poor Recruitment

Instead of investing that money into better enlistment benefits, or - here's an idea - body armor for their troops, the Army has committed $200 million a year to an ad campaign that features their new slogan, "Army Strong."

How many times have they changed their slogan in the past 6 years? First of all, "Be All That You Can Be" is as good as it gets as far as their attempts, and secondly...do they actually expect that a slogan change and some new commercials will change the idea that not too many people are willing to enlist now for obvious reasons?

I guess they do what they must, still, I think that most of that money would have been better served by putting it to use to aid the soldiers that have already committed themselves.

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